Jeff Sheffield has more than 30 years of experience in the transportation industry. He is responsible for leading regional coordination and policy development in Northeast Florida as well as overseeing project management for the various short and long-range transportation programs and studies prescribed by federal law. Working with partner agencies, he has championed results-oriented investment in intelligent transportation systems (ITS), traffic incident management, safety, bicycle and pedestrian planning, freight and logistics planning, Clean Fuels and multi-modal improvements. Most recently, Mr. Sheffield has focused on innovation through the Smart North Florida Initiative. An outgrowth of the North Florida TPO Intelligent Transportation Systems program, Smart North Florida is a non-profit organization focused on resource investment in three areas: regional collaboration, data coordination and smart technology.